Atlanta, GA (Vocus) March 30, 2010

Edgenet, Inc., a leading provider of data, advertising and selling solutions, today announced that Pipeline Supply, the leading distributor of plumbing supplies, has selected Edgenet’s Big Hammer data services for product information management and distribution.

Steve Singer, Pipeline Supply’s President said, “Pipeline Supply is very excited about our partnership with Edgenet and look forward to the new level it will take us on the internet, through print catalogs and in-store business. Many of the suppliers that we already do business with see the large advantage of Edgenet’s Big Hammer data services and our goal is to use this successfully established service to continually increase sales rather than re-creating the wheel. Edgenet provides a streamlined and flexible method of data management and that is critical for the success of our suppliers. The decision to receive data from Edgenet was a clear choice because we significantly increase the quality of our product information and accelerate our in-store and ecommerce initiatives.”

“We are pleased to welcome Pipeline Supply into the Edgenet Network. This partnership means our hardlines customers can extend their reach to new endpoints and Pipeline Supply suppliers are guaranteed to present the highest quality data,” said John Sullivan, VP of Data Services at Edgenet. Sullivan went on to say “We are always seeking ways to increase value for our suppliers. Adding strong endpoints like Pipeline Supply does just that.”

With Edgenet’s Big Hammer data services, Pipeline Supply’s suppliers will be able to:

Save time and money with one central location for acquisition, management, distribution and optimization of product information
Increase efficiencies by managing logistics, marketing, and private product information in one location
Upload product information with flexible options such as the Supplier Portal, Smart Spreadsheets, XML data feeds or the Data Quality Filter
Eliminate server acquisition and management costs for managing product data and digital assets
Present consistent quality data every time with progressive data quality measures
Put products in front of millions of consumers and merchants through product placement and online advertising at MSN Real Estate, Better Homes & Gardens and Home Channel News

The Edgenet Network, which includes Big Hammer data services, will provide the ability to collaborate, collect and share product content from their vendors with their internal applications and selling partners. Pipeline Supply will use their product content from the Edgenet Network to drive business to their e-commerce and in-store initiatives.

About Pipeline Supply, Inc.

Pipeline Supply is wholesale distributor of plumbing, heating, air conditioning, hydronics, radiant heat and snow melt systems, water softeners, sewer and water, well and pump supplies and more. Sales are limited exclusively to licensed professionals in the trade who have an established account with Pipeline.

About Edgenet, Inc.

Edgenet, Inc. is committed to being the highest quality provider of product content management, selling and advertising solutions in the world. Through the Edgenet Network, our customers access a product information ecosystem that ensures the highest quality, most complete set of product content available. Product content is managed by suppliers and distributed from our network to retailers, distributors and media channels.

Suppliers, distributors and retailers of all sizes benefit from a complete software as a service (SaaS) solution where best practice workflow, collaboration, quality assurance and product content delivery come together. Edgenet’s data services, guided selling and advertising solutions are used by top retailers, distributors, media sites and suppliers in the home goods, automotive and sporting goods industries. The Edgenet Network provides unparalleled quality, breadth and value. Learn more about the Edgenet Network at